Implementation of the Marketing Mix Strategy in Increasing Sales Volume at Three-Five Convenience Stores in Tangerang City

Marketing Mix is ​​a marketing strategy integrating several vital elements to achieve business success. This involves 7P elements: Product, Price, Place, Promotion, People, Process, and Physical Evidence. research explores the implementation of at Tiga Lima Convenience Store in Tangerang City, which a profitable fashion long term because need for clothes never decreases. study aims analyze how can increase sales volume store create customer satisfaction. The method used qualitative with descriptive approach inductive analysis. Data was collected through documentation direct interviews related parties. results this are expected provide deeper understanding implementing context stores. These findings will insights entrepreneurs optimizing their strategies so that they success clothing business.